A Highly Efficient & Effective Team with Diversified Subject Expertise yet Unified in Objective on Business Goals & Company Culture

  • Rose Peng

  • Bo Cheng

  • David Chen

  • Kevin Huang

  • Chris Zheng

Rose Peng

Founder & CEO

• 20 years of global experience in market analytics and management in both new and used market, from retail to fleet within automotive industry

• Before venturing out on her own, Rose held an executive position at Ford Motor Company leading the global analytics.Responsible for a myriad of Ford’s companywide business application initiatives including

• capacity & production planning

• fixed and variable marketing budget allocation

• new vehicle pricing

• residual value & cost of ownership improvement

• vehicle launches with guidebooks

• rental volume/mix optimization

• sales forecasts

• remarketing revenue management

Service coverage

• Marketing, Sales, and Customer Services

• Finance Operations

• Product Development

• Corporate Strategy

• Quality Office

• PR/Communications

• Financial Services (FMCC)

• Rose’s accomplishments won her many awards and recognitions,

• Received 7 Ford Trade Secret Awards and 1 US Patent

• One of 9 outstanding leaders in the US with Asian-Pacific American Heritage by the Diversity Journal (2008)

• Featured together with her team as The New ‘Whiz Kids’ on front page of The Detroit News (2009)

• Featured as a full page Ford ad in Automotive News to showcase the strength of Ford Motor Company (2010)

• First honoree with Asian heritage by DBusiness Magazine in the annual edition “Powered by Women” where 8 extraordinary women leaders across all industries are honored (2012)

• Featured in “Women Who Motor” exhibit, at Ford Museum, as one of the 7 female pioneers for her impactful and game-changing contribution in the modern automobile history (2014)

• Ford and US guidebooks executives dedicated the 50th Anniversary of Ford Mustang launch guidebook R&D event to Rose, thanking her for the remarkable contributions on used vehicle valuation and residual forecast industry

• Serve as a GLG expert providing guidance on vehicle lifecycle management

Bo Cheng

Co-Founder/Chief Modeling Officer

Co-Founder/
Chief Modeling
Officer

• 15 years of experience in econometric modeling and business applications in automotive industry for both used and new markets

• Worked at Ford for 10+ years as a senior technical specialist and as the technical leader in the Global Lifecycle Analytics Department

• 1st post-doctor Ford GLAD invited to provide onsite analytical support

• Led the development and implementation of a series of econometric models supporting key business strategies and tactics regarding product strategies, production planning, product pricing, marketing, sales, service, and business plan at Ford in different countries around the world including China

• Won Henry Ford Technology Award (the highest award in the technical area within Ford Motor Company) and 1 Ford Trade Secret Award for her excellence in technical innovation

David Chen

Director, Data Management

Director, Data
Management

• Has 12+ years of experience in data management, market research, in-depth analysis, and client support in the area of strategic business solutions

• Worked for GfK-CRC, the fourth-largest research and consulting global company, where he led his team in providing analytical services to almost all automotive OMEs in China

• Served as the director of data management, product development, business development during his service at WAYS

Kevin Huang

Director, Marketing, Sales, & Communication

Director,
Marketing, Sales,
& Communication

• Has 10+ years of experience in the Chinese automotive industry covering a wide range including market analysis, marketing, communication, branding, sales, and consulting

• Has led the business application of economics modeling providing consulting services at multiple OEMs including Ford, Volkswagen, Jaguar Land Rover, Chery, etc.

• Also worked for JATO Dynamics, Automotive News, WAYS

• Started his career as a journalist working in the Hong Kong media for five years

Chris Zheng

Director, System Requirements/Product Planning

Director, System
Requirements

• Has 10 years of experience in the automotive industry, specializing in market analysis and product design.

• Led the design and development of the automotive BI system while working for WAYS.

• Led the customized system development for Shanghai GM, FAW-Volkswagen, Toyota China, etc.

• Started his career in automotive industry working for BYD.

• 20 years of global experience in market analytics and management in both new and used market, from retail to fleet within automotive industry

• Before venturing out on her own, Rose held an executive position at Ford Motor Company leading the global analytics.Responsible for a myriad of Ford’s companywide business application initiatives including

• capacity & production planning

• fixed and variable marketing budget allocation

• new vehicle pricing

• residual value & cost of ownership improvement

• vehicle launches with guidebooks

• rental volume/mix optimization

• sales forecasts

• remarketing revenue management

Service coverage

• Marketing, Sales, and Customer Services

• Finance Operations

• Product Development

• Corporate Strategy

• Quality Office

• PR/Communications

• Financial Services (FMCC)

• Rose’s accomplishments won her many awards and recognitions,

• Received 7 Ford Trade Secret Awards and 1 US Patent

• One of 9 outstanding leaders in the US with Asian-Pacific American Heritage by the Diversity Journal (2008)

• Featured together with her team as The New ‘Whiz Kids’ on front page of The Detroit News (2009)

• Featured as a full page Ford ad in Automotive News to showcase the strength of Ford Motor Company (2010)

• First honoree with Asian heritage by DBusiness Magazine in the annual edition “Powered by Women” where 8 extraordinary women leaders across all industries are honored (2012)

• Featured in “Women Who Motor” exhibit, at Ford Museum, as one of the 7 female pioneers for her impactful and game-changing contribution in the modern automobile history (2014)

• Ford and US guidebooks executives dedicated the 50th Anniversary of Ford Mustang launch guidebook R&D event to Rose, thanking her for the remarkable contributions on used vehicle valuation and residual forecast industry

• Serve as a GLG expert providing guidance on vehicle lifecycle management

• 15 years of experience in econometric modeling and business applications in automotive industry for both used and new markets

• Worked at Ford for 10+ years as a senior technical specialist and as the technical leader in the Global Lifecycle Analytics Department

• 1st post-doctor Ford GLAD invited to provide onsite analytical support

• Led the development and implementation of a series of econometric models supporting key business strategies and tactics regarding product strategies, production planning, product pricing, marketing, sales, service, and business plan at Ford in different countries around the world including China

• Won Henry Ford Technology Award (the highest award in the technical area within Ford Motor Company) and 1 Ford Trade Secret Award for her excellence in technical innovation

• Has 12+ years of experience in data management, market research, in-depth analysis, and client support in the area of strategic business solutions

• Worked for GfK-CRC, the fourth-largest research and consulting global company, where he led his team in providing analytical services to almost all automotive OMEs in China

• Served as the director of data management, product development, business development during his service at WAYS

• Has 10+ years of experience in the Chinese automotive industry covering a wide range including market analysis, marketing, communication, branding, sales, and consulting

• Has led the business application of economics modeling providing consulting services at multiple OEMs including Ford, Volkswagen, Jaguar Land Rover, Chery, etc.

• Also worked for JATO Dynamics, Automotive News, WAYS

• Started his career as a journalist working in the Hong Kong media for five years

• Has 10 years of experience in the automotive industry, specializing in market analysis and product design.

• Led the design and development of the automotive BI system while working for WAYS.

• Led the customized system development for Shanghai GM, FAW-Volkswagen, Toyota China, etc.

• Started his career in automotive industry working for BYD.

Chief Advisor of IT Architecture


- Highly experienced in architecture design & development of large-scale IT system/platform, including the Wall Street Stock Trading System, and large scale systems of multinational enterprises across different industries including banking, insurance, medical, energy, aviation, logistics, retail etc.(Goldman Sachs, Citigroup, Deutsche Bank, Allstate, Great West, GE Capital, Kmart, American Natural Resource/ANR, Northwest Airlines)

Core Team Members of Backend Platform


- Located in Silicon Valley & Montreal

- All have more than 20 years of experience in large-scale platform design, implementation and maintenance

Core Team Members of Front-end Applications


- Located in Guangzhou

- All have more than 4 years of experience in programming & applications development